The internet is changing and that’s an obvious fact. Users are now able to access the internet in a number of ways that couldn’t have even been imagined 10 years ago. Tablets, laptops, gaming devices, watches, and mobile devices are becoming increasingly popular as a way for visitors to find your website. That’s why having a website that is optimized for devices like mobile is extremely important to your business.
According to a Search Engine Land report, As of a Q4 average mobile devices resulted in 15% of all traffic. In some categories it is much higher. Companies like yelp have reported that 55% of all searches are from mobile devices. These numbers vary by industry, but it is safe to say mobile is important for your business. So if you are a Marketing Manager who is struggling to communicate this importance to your superiors, have no fear. We have compiled some information to help you build a solid case.

Mobile Websites:: Responsive vs. Separate HTML Site

Mobile websites have a unique job to perform. They need to deliver information to a prospective client, but in a slightly different manner than your standard website. The reason being, a mobile user will interact with your site differently on a mobile device verse a traditional browser. To have the largest impact, it is important to understand what your options are regarding a mobile site. Your website can either be responsive or a completely separate HTML website. A responsive designed site is one that follows the same HTML and CSS as your browser ready website but through media queries it is able to render the same on all devices no matter of screen size. The other option is to make an entirely different HTML website that is a modified version of your site that is only served to mobile and tablet users.

5 Mobile Optimized Website Benefits


Improved User Experience

We have all been there, a friend sends us a link via text message or email and when we try to open that link on our mobile device, we are presented with a jumbled load of unorganized garbage. This will kill any chance you have of converting that visitor into a customer. If the user can’t easily browse and read the content on your website from their mobile device, they will leave uninspired. Some reports show that 60% of mobile users in the past 12 months have encountered problems when browsing websites that have led them to abandon the page.

Increased Average Time on Site

As with everything that exists Online, it is about time. You have a limited amount of time to capture a website visitor’s attention. This is even more so the case with mobile devices because users are accessing your website while out and about on the go. If a visitor is able to easily navigate your pages and the content is written mobile friendly, you increase the chance of converting visitors into customers.

Faster Website Load Speed

Speed is important because as previously mentioned, time is limited. A normal website that isn’t mobile optimized will render very slowly on your mobile device or in worse case scenarios, it may not load at all. A mobile ready website will load quickly because the code is structured in a way that it is compatible with mobile devices. To prove the point, studies show mobile website users will abandon a page if they have to wait more than 6-10 seconds.

Improved Mobile SEO

We are all slaves to Google whether we want that to be the case or not. If Google wants it, we do it. According to Google, it is recommended webmasters build their sites as responsive, but if that isn’t an option, they prefer your business makes a separate HTML website to serve to mobile users. This will increase the likelihood your site will rank well among Google mobile search.

Competitive Advantage Over Your Competition

There is the chance that your competition is already ahead of the game with a beautifully optimized mobile website. Out of the top 200 retailers surveyed, 68 companies didn’t have a mobile ready website (1 out of 3). It is safe to assume this is a high number but certain industries are much more progressive in this regard. We recommend visiting the websites of your competition to see if they are mobile optimized. This will give you an idea of the landscape and where your company falls.

eReach Conclusion

As pointed out, mobile websites are important if your business looks to acquire more customers and increase sales. Staying ahead of the curve with a mobile optimized site is going to enable your company to do just that. Let these two points resonate to conclude the benefits of a mobile website:
  1. A second delay in page response can result in a 7% reduction in conversions.
  2. If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you 2.5 million in lost sales every year.